Ride Fast, Take Chances!

Hi, I’m Sarah , the founder and craftsman behind Sarah Tonin Design, a motorcycle upholstery business born out of passion, expertise, and a love for the open road.

My journey began with fashion design school, where I graduated in 2012. While studying, I focused on leather techniques and created a graduation collection inspired by motorcycle fashion—combining my creative drive with my love of riding.

After graduating, I joined Vancouver BMW Ducati (High Road Motorsports), where I spent 7 years deepening my understanding of motorcycles and rider comfort.

Working with a wide range of bikes gave me a unique perspective on riding positions and how the design of a seat can impact every kilometer. I’ve had my share of long, agonizing rides thanks to poorly designed seats, and those experiences fuel my dedication to creating upholstery that combines comfort, durability, and style.

In 2018, I co-founded Black Heart Upholstery to further explore my passion for custom work. Then, in April 2023, I made the leap to start my own business, allowing me to focus more on crafting bespoke motorcycle seats tailored to individual riders’ needs.

Today, I work from my home studio in beautiful British Columbia, specializing in transforming seats into works of art that enhance your riding experience. When I’m not in the workshop, you’ll likely find me out on my Triumph Street Triple, exploring the roads that inspire my work.